The MedDiet project is articulated into different activities that are designed to achieve the beneficiaries of the project: consumers, enterprises and institutions.
The first step to spread the principles of the Mediterranean Diet is to build a shared Mediterranean Knowledge System of the Mediterranean Diet, a common system of tools for the promotion and safeguarding of Mediterranean Diet. A common schemes and guidelines are therefore established between partners and all instruments are then adapted to each national context of the project. The applied methodology allows to enhance the contribution of contents coming from all six countries and to build shared and effective methodologies and instruments for safeguarding the originality of each country dietary pattern.
To achieve consumers and, in particular young people and children, exposed to the risk of losing Mediterranean healthy eating habits, many nutrition education initiatives are implemented. By the cooperation of trained promoters, consumers and pupils from primary and secondary schools are involved in events that help them to easily understand and to experiment the healthy principles of Mediterranean Diet.
Between enterprises, restaurants are the ones that more than others have to deal with the Mediterranean Diet and traditional products. They therefore need to be encouraged in promoting and safeguarding the authentic Mediterranean Diet. Very often quantitative choices are preferred to qualitative choices and this way to do threats the quality of the offer. The project helps those restaurants that want to offer and promote the authentic Mediterranean Diet, those who want to preserve the quality of the offer. This economic value has to be highlighted by the creation of a MedDiet Quality Label for restaurants. In this way, restaurants will see their efforts recognized and their visibility in the market will grow.
To help consumers and enterprises to get the right information about the Mediterranean Knowledge System of Mediterranean Diet and the MedDiet Quality Label, 20 Mediterranean Diet Info-Points are established. Trained human resources are available on the territory to spread and stimulate the effective use of MedDiet tools.
In order to develop the ability of political institutions in Egypt, Lebanon, and Tunisia to come up with policies and tools aimed at safeguarding the Mediterranean Diet, ninety functionaries will participate in visits which study the EU best practices in terms of policies/measures/initiatives related to the safeguarding of MD food and wine products. Based on the best practices observed during these visits, three projects will be implemented (Egypt , Tunisia, and Lebanon), for the purpose of involving public functionaries from the MPC countries in the definition of a legal framework to be used at the Mediterranean level for the safeguarding of the Mediterranean Diet’s traditional products. The results of the workshop are also used for the elaboration of an agreement: the ambition of this project is indeed to create and subscribe an Euro-Mediterranean agreement for the Promotion and Safeguarding of Mediterranean Diet, a shared Mediterranean legal framework for the safeguard of traditional products