How do consumers search for the perfect restaurant?
Many studies demonstrates that a large part of consumers search for a restaurant using a web browser or a mobile app. In the majority of cases, consumers say they are more likely to dine at a restaurant based on the results of their digital searches.
Also for these reasons, the MedDiet Project has realised a new web app dedicated to consumers interested in finding a Mediterranean Diet restaurant. This new web app includes all the restaurants of the Mediterranean basin which have already obtained the MedDiet Quality Label. The MedDiet Quality Label identifies restaurants which respect the healthy and tasty model of the Mediterranean Diet.
The MedDiet restaurant APP allows all consumers to search for the nearest MedDiet re¬staurants (GPS technology) choosing among three different kinds of search query: by country, by list, by map.
Furthermore, the QR code that restaurants can show through the window stickers allows all consumers to connect to a Med¬Diet website page with details about the Mediterranean Diet and all MedDiet restaurants.
The web app is the first step to get into a larger network on the Mediterranean Diet and just one of the many tools for the restaurant to become more visible.
In fact, once gained the Label, the MedDiet restaurants are supported by many promotional cam¬paigns and initiatives, such as advertising campaigns on social networks and on the most specialized website.