The MedDiet model: New ways to promote Mediterranean agrifood products in international markets

Capitalisation event of the project “MedDiet”

The project "Mediterranean Diet and Enhancement of Traditional Foodstuff - MedDiet" is a strategic project funded by European Union in the framework of the ENPI CBC Mediterranean Sea Basin Programme (www.enpicbcmed.eu). The ENPI CBC Med Programme aims at reinforcing cooperation between the European Union and partner countries regions placed along the shores of the Mediterranean.

The MedDiet Capitalization event was held from January 31 to February 2 in Athens, in the framework of the 2^nd session of EXPOTROF, and was implemented by the Cultural Foundation “Routes of the Olive Tree”.

The events were inaugurated with an Info Day entitled «The MedDiet model: New ways to promote Mediterranean agrifood products in international markets», including interventions on the following themes: «The MedDiet project and its objectives» (Mr. D. Maniatis, President of the Messinian Chamber of Commerce and Industry), « The MedDiet tools and their valorization-Mediterranean Diet Quality Label for restaurants» (Mr. N. Katsaros, former President of EFET-Hellenic Food Authority- and Scientific Consultant of the National Center for Scientific Research “Demokritos”), «Brand: a factor of extraversion and progress» (Mr. Ν. Karageorgiou, President of the Greek Association of Branded Products Manufacturers), «Gastronomy networks» (Mr. G. Pittas, Board member of the Hellenic Chamber of Hotels and in charge of the project “Greek breakfast”), and “Routes of the Olive Tree AGORA: an innovative proposal for the promotion of quality Mediterranean Diet products in international markets”-Mr. G. Karampatos, Executive Director of the Cultural Foundation “Routes of the Olive Tree”.

The Info Day closed with the signing of the Mediterranean Diet Declaration by individuals and executives.

Followed food tasting of quality Messinian products offered by the enterprises STELLA MARE, AGROVIM, Zevgolatio pasteli KAPA EVMELEIN and Beverage manufacturer KALLIKOUNIS.

The Info Day was attended by a large number of entrepreneurs, nutrition experts, representatives of organisms, Greek ambassadors -members of the “Routes of the Olive Tree” network (Mr. G. Georgountzos and Mr. G. Kontovounisios), representatives of the Ministry of Culture (former Head of the Directorate-General for International Relations and Contemporary Culture), the Region of Attica (Regional Counsel Ms. K. Paliou), the Messinian Association of Athens (Mr. G. Moundreas) etc.