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The MedDiet Project meets in Alimentaria and receives a “Barcelona Mediterrania” Award

Xth International Mediterranean Diet Conference

On the occasion of the Xth International Mediterranean Diet Conference and the International Alimentaria Exhibition on April 1-2 in Barcelona, the partners of “MedDiet” project came together to discuss about the next actions to be implemented for the promotion of the Mediterranean Diet and its traditional products in the 6 Mediterranean countries taking part in the project: Egypt, Greece, Italy, Lebanon, Tunisia and Spain.

The main activities of the initiative were presented, mainly the Agreement for the Promotion and Safeguarding of the Mediterranean Diet, involving the creation and implementation of a Mediterranean Diet label for restaurants and the creation of a legal framework for the protection of the Mediterranean Diet in southern Mediterranean countries. On April 3rd, the MedDiet Project was awarded by the Mediterranean Diet Foundation and the City of Barcelona with the “Barcelona Mediterrania” Award, as a pioneer project on cross-border cooperation for the promotion and protection of the Mediterranean Diet.

The award was collected by Mr. Miquel Valls, Vice-President of ASCAME (Association of Mediterranean Chambers), on behalf of the project consortium. The event was chaired, among others, by the Honourable Mr. Josep M. Pelegri, Minister of Agriculture, Livestock, Fisheries, Food and Environment of the Generalitat of Catalonia and President of the Mediterranean Diet Foundation.

After the Mediterranean Diet was included on the UNESCO Representative List of Intangible Cultural Heritage of Humanity in 2010 and ratified in 2013 to 7 countries, the MedDiet Project is the first Euro-Mediterranean initiative to educate consumers, young people and children, as well as SMEs - in particular restaurants - on the importance of maintaining healthy habits and the Mediterranean Diet lifestyle.

With Unioncamere (Chamber of Commerce of Italy) in the lead, this 30-month long project contributes to strengthening the capacity of schools, local authorities, chambers of commerce, business organizations and political institutions of the involved countries. It has a total budget of € 4,996,972 and it is financed, for the amount of €4,497,275 by the European Union through the European Neighbourhood and Partnership Instrument (ENPI CBC Mediterranean Sea Basin programme).

Publish date 02/04/2014 12:41
Last updated 08/04/2015 12:58